When you buy a washing machine, does it ever cross your mind that the water could be injected into the drum a little more quickly, or that the spin cycle could be turbocharged in some way? No? Well what about your lawn mower? Ever thought of chrome plating the blades or supercharging the engine and adding a spoiler on the back?
There is a very good reason why you leave your household goods alone; because you have a sense that they’ve been designed to be as good as possible, and that if you start tinkering you’re going to make them worse.


























