Professor Stephen Hawking knows almost as much as God – but ask him why women will spend a week’s wages on a pair of shoes or read Hello Magazine and watch the blank expression steal across his face.

I say this with the greatest respect but Heidi just walked in and told me she had been ashore in Barcelona today and bought a new pair of shoes……….that cost …………and you had better sit down here………………279 euros…………..that’s like…………ten billion dollars. Now, you would think for that price that they come with air conditioning and a satellite navigation system. Obviously the credit crunch means nothing and it’s not just Heidi………….it’s the world.

Do you remember the days when you rented a video for the evening and then sweated over the fine when you forgot to take it back? Now, everyday there’s a queue of people in Sam Goody spending $30 a pop on DVDs. You upgrade your phone when you don’t like the ring tone any more, and you buy disposable cameras like you used to buy disposable razors. There was always one thing though that made me chuckle when I was a Cruise Director in the Caribbean………………t-shirts that have a black and white print on them………….and that change to color when the sun comes out ………..and…………cost $25 a shirt.

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Copyright 2011 John Heald. All Rights Reserved